Every university should be providing a nice clean avenue for prospective students and parents to get the full admissions experience on mobile and tablet. 

Mobile and Higher Education are taking off.  Colleges and universities have updated their web properties to the point that schools without a great mobile experience are playing catchup.  The early adopters have moved on to tablet and native for things like the viewbook.

There’s been some great discussion you should catch up on if you’ve missed it:

• The Latest Mobile Research from Noel-Levitz and What You Can Do About It
• Rethinking Mobile in Higher Ed - An Argument for an Admissions First Approach
• Why Higher Education Can’t Afford To Ignore Mobile and Tablets

Leverage this new investment.  Spend the time to make sure that everything a student would want to do in order to learn about applying is available.  Most importantly, make sure they can apply. “Repeat after me: mobile users will do anything and everything desktop users will do…” — @brad_frost  The end goal here is to convert mobile visitors into applicants.

Attract students you couldn’t before.  It makes sense to start driving traffic to these new investments being made by higher ed.  Couple the additional capabilities of a smartphone or tablet with the fact that people have their devices with them nearly all of the time and the opportunity to create strong ROI in this advertising market is apparent. 

How can we get more qualified students visiting those nice responsive mobile & tablet admissions based web apps? 

How can we increase the ROI on the marketing spend going to mobile and tablet?

- Keith